Atrium Shopping hosts CineMaterna session with “Wicked: Part II” this Wednesday (03)

This Wednesday, 03/12, Atrium Shopping (managed by Grupo AD), in Santo André, is holding another edition of the CineMaterna project, aimed at mothers, family members and babies up to 18 months old. From 2:10 pm, the public will be able to watch the film “Wicked: Part II”, dubbed, in a room specially adapted for the comfort of little ones. The first ten mothers with babies up to 18 months guarantee complimentary entry (limited to one courtesy per baby).

CineMaterna’s proposal is to offer a moment of rest, leisure and hospitality at the beginning of motherhood. The environment has dimly lit lights, softer air conditioning, reduced sound, equipped changing tables (with diapers and wet wipes), parking for strollers and a mat in the front row for babies who can already sit or crawl. The sessions also have the support of CineMaterna volunteers, the “pinks”, always available to help families. After the film, the audience is invited to a relaxed chat that encourages the exchange of experiences.

The title chosen for this edition is “Wicked: Part II”, a direct continuation of the great success “Wicked”, which won over the public by bringing a new perspective on the Wicked Witch of the West and Glinda, characters from the classic Wizard of Oz. The second part arrived in theaters breaking records: it grossed US$226 million globally in its opening weekend, including US$150 million in North America, a mark that made it the adaptation of a Broadway musical with the best debut in history in the USA.

The 161-minute musical fantasy, rated 10, follows Elphaba, demonized as the Wicked Witch of the West, living in exile as she tries to expose the truth about the Wizard, while Glinda becomes the official symbol of goodness in Oz, until an angry mob forces the two to come together once again.

“It’s a joy to see the cinema once again becoming a welcoming and coexistence space for families. CineMaterna creates a gentle environment, designed to make mothers feel comfortable enjoying the moment with their babies”, comments Luciano Abílio, marketing coordinator at Atrium Shopping.

CineMaterna is a non-profit social initiative that organizes adapted cinema sessions for mothers, fathers and families with babies up to 18 months old. Since 2008, the project has been present in 46 cities, brought together more than 455 thousand adults and 249 thousand babies and has 268 collaborating mothers.

Service

CineMaterna Session – “Wicked: Part II”

Data: Wednesday, December 3rd

Address: Atrium Shopping — Rua Giovanni Battista Pirelli, 155 – Vila Homero Thon, Santo André – SP

Courtesy: Free ticket for the first 10 mothers with a baby (1 per baby)

More information: www.cinematerna.org.br

About Atrium Shopping

Atrium Shopping opened in 2013 and is located on one of the main roads in Santo André, within the multipurpose project on Rua Giovanni Batista Pirelli. It has more than 83 thousand m² of built area, with two floors of parking and three floors of stores. The development stands out for the presence of the new Poupatempo da Saúde, a medical center with more than 1,600m², which serves more than 30 specialties, in addition to Detran and Poupatempo SP. It has some of the biggest brands in retail, such as 1a99, Besni, Caedu, Carrefour Express, Di Gaspi, Estrela do Lar, Lojas Americanas, Pernambucanas and Ri Happy. Leisure options include the Bomboliche Arena, which has 9 tracks and an area of ​​more than 650m² of trampoline, as well as Cinemark, with 7 rooms and high-tech equipment. The food segment has a food court with 20 operations, such as McDonald’s, Burger King, Bob’s, Divino Fogão and Spoleto, as well as 4 restaurants: Tasty Grill, Mania de Churrasco, with a Kids area and the themed restaurants Vassoura Quebrada and Fliper Burger. Atrium also has the international I-REC certification, which recognizes that 100% of the energy consumed by the enterprise comes from renewable sources.

About the AD Group

AD Shopping is present in all Brazilian regions. Its portfolio is made up of 43 projects of different formats, located both in the capitals and in the interior. We have more than 30 years of experience in developing, planning, marketing and managing shopping centers. In 2021, the AD Group launched AlugueON, a digital store leasing and merchandising platform, which facilitates the prospecting of tenants in obtaining a commercial location in their commercial expansion strategy, whether in stores, kiosks or media in the mall.

Visit: www.adshopping.com.br, www.admall.com.br, e www.alugueon.com.br

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MONIQUE ROCHA LIMA SCANTAMBURLO
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