Checco Zalone, Buen Camino and the historic record one step away (the numbers and the comparison with ‘Quo Vado?) – And Pier Silvio Berlusconi thanks him publicly

Buen Camino, Pier Silvio Berlusconi thanks Checco Zalone – The film’s monstrous numbers

Pier Silvio Berlusconi thanks Checco Zalone for the Mediaset–MFE success of Buen Camino, which well exceeded 71 million in box office takings with around 8.9 million viewers: in the crosshairs the 9,368,154 of Quo vago? (there are now less than 500 thousand admissions left to become the most watched film of the Cinetel era). Pier Silvio Berlusconi chose to sign a thank you page in the main Italian newspapers to say thanks to Checco Zalone, after the record result of Buen Camino, which became the highest grossing film in the history of Italian cinema.

The choice arises from the fact that the film, co-produced by the Mediaset group, represents a shared result, which accompanied the project throughout its industrial and creative journey up to its success in cinemas. In the message published today, Berlusconi thanks Zalone for the work done and for the goal achieved, recalling the public’s response and the film’s ability to bring people back to the cinema, restoring value to an experience lived together.

A public thank you that accompanies an unprecedented result and which the group chooses to celebrate openly, saying thank you.