Ford F-1550 Lightning, the conquest of Europe begins in Norway

Il Ford Serie F It has always arrived in Europe only through specialized importers: to break this umpteenth taboo it took the electric variant F-150 Lightnng, which starting from 2024 will be officially distributed on European territory.

Bridge head, the Norwaywhere government policies have favored the spread of infrastructure and therefore electric mobility, bringing electric cars to 80% of the sales mix and becoming the landing market for numerous battery car manufacturers.

By popular demand

The House of the Blue Oval has declared through its representatives that this first step towards the evolution of Lightining in a global model is the response to a specific demand for the Norwegian market, but which preludes enlargement to other European markets. The battery pick-up will initially arrive in a specific limited edition launch version called F-150 Lightning Lariat Launch Editionas for Gunnar Berg, CEO of Ford Norway points out:

“In my 25 years at #Ford, I have never seen anything similar to the passion and request that I see from the drivers right now to get behind the wheel of our F150lighting. I had customers who literally knocked on my door asking us to bring the electrical pick-up to Norway”.

At the beginning of this year, Ford announced that the production capacity of F-1550 Lightning in the Rouge Electric Vehicle Center in Dearborn, in Michigan, would have grown during the year almost doubled, reaching the 150.00 Unit per year and laying the foundations to satisfy the demand of the internal market and not only.

Ford F-1550 Lightning Lariat Launch Edition will be proposed in Norway exclusively with bodywork Super Crew Cab and metallic antimatter blue paint, through the network of authorized Ford dealers that has more than 70 dealers in the sale and assistance of the electric models, including the commercials of the E-Transit family.