Ford will pay the dealers to get rid of the electric F-150, general disbelief

A new not exactly positive sign for electric cars comes from the United States. If Tesla manages to sell all the cybertrucks that it is able to produce, not the same good things are going for the Ford F-150 Lightning. Despite the great success of the normal version, the electrical pick-up is marking various emptiness, so much so as to push the blue oval house to field an additional measure. To be able to overcome the stall, in fact, the company has added a further incentive, this time aimed at the dealers. For each withdrawal carried out by the retail refueling centers, in fact, the interested parties will have $ 1,500, up to a maximum of 22,500, or the equivalent of approximately 20,700 euros.

Ford intends to accelerate the sales of his F-1550 Lightning

The move decided by Ford has a specific goal: Optimize the supply chain, both for vehicles and for spare parts and accessories. Functions that are typical of retail refueling centers. To avoid clogging the latter, Ford has thought well of launching a new pilot program for its dealers, asking them in practice to accelerate the sales of its electrical pick-up, the F-150 lightning.

In practice, These structures act as intermediate points in which the vehicles are received, stored and distributed. Their presence is considered vital to allow rapid supply of dealers and optimize their inventory. They guarantee that cars (or their spare parts) are available in a timely manner for customers, reducing not only waiting times, but also logistical costs.

These are therefore absolutely vital centers in a country extensive as the United States. Precisely considering the importance, the CEO of Ford, Jim Farley had assured in the past month of May that customers would receive their car in less than ten days from the time of purchase. To do this, the indispensable condition is that the retail refueling centers do not see the stocks accumulate. Which is happening with the F-150 Lightning.

The 2025 update is to the views

According to Carsirect, therefore, Ford will offer dealers up to $ 1,500 for each withdrawal made by retailers, up to a maximum of $ 22,500 (15 retreats). In this way, the best conditions are placed to start affecting stocks that are accumulating and regularly regulating inventory and production.

Ford, with this strategy, intends to give priority to the release of the stocks before making orders in the factory. However, the repercussions on customers could have different effects on customers. If some dealers may opt for the adoption of lower prices in order to speed up the replacement of stocks, others may instead maintain high prices on less common versions.

In any case, Ford’s strategy is clear: get rid of the 2024 F-1550 Lightning before the arrival of the update of 2025. An update that has already pushed him to implement more aggressive commercial policies than usual.

The house, in fact, offers 0% financing for 5 years on the 2024 F-150 Lightning. Furthermore, through its “Ford Power Promise” program, customers of electric vehicles they receive a domestic charger without additional costsincluding installation at the Ford account and an incentive in cash equal to $ 2,000.

To this is added the federal incentive, equal to 7,500 dollarswhich rewards the purchase of electric vehicles. Which is undoubtedly comfortable considered as the starting price of the XLT version is 62,995 dollars. Which become 92,995 in the case of the top of the range, the F-1550 Lightning Black Platinum.

A great success, but not for the electric version

During 2023, only in the United States, Ford managed to sell 750,789 Serie F units. So much so that the best -selling vehicle in the country is once again. The blue oval pick-up has left its most direct antagonist, Chevrolet Silverado, at over 200 thousand units, and the RAM pick-up for more than 300 thousand. It therefore represents a sensational success. Only 3% of sales, however, are up to the electric versionor 24,165 units.

A stunted behavior that stands out even more in the comparison with Tesla’s cybertruck. The futuristic pick-up of the Californian house for months has been the best-selling vehicle in the United States for months among those that exceed 100 thousand dollars of cost. A collected data without even having still marketed cheaper versions.