Ingrid Guimarães: ‘I’m hurt. I no longer go to awards until they value comedy ‘

Photo: Kelly Fuzaro

Ingrid GuimarãesActress and screenwriter

While Ingrid Guimarães granted interview to Estadão In a movie theater in the region of Paulista Avenue, an audience formed by journalists watched the actress’s new movie for the first time, the comedy Fashionin the room below.

“It’s always a nervous. The popular movie is only real success if it reaches the suburb,” says the actress. The feature, which hits theaters on the 9th, is the first Brazilian feature of Amazon MGM Studios and has the mission to add a few million more viewers to the Ingrid has already attracted to theaters with films like movies like Air -to -air, Crazy to get married e My sister and me.

Directed by Flávia Lacerda, from Provisional measure e Auto da Compadecida 2, Fashion It has a script signed by Ingrid, Marcelo Saback, Edu Araújo and Célio Porto. In the movie, Ingrid is Paula Pratta, a 50+ influencer who sees her great chance of her career when invited by a renowned brand to star in a Mother’s Day campaign. For this, she will need to convince her son, Cadu (Filipe Bragança), to leave an echo village in the Amazon rainforest to realize her mother’s dream in the digital world.

With this mission, Paula embarks to the Amazon accompanied by Taylor (Rafa Chaloub), a typical influencer advisor, who exaggerate the mind -boggling ideas to generate engagement on social networks. Of humble origin and solo mother, all the character wants is to seek a way of belonging to a very distant world of yours.

“The discussion is interesting. Parents will identify very much with Paula Pratta. This mother has grated a lifetime to pay for her child’s college and thinks she will solve his future through her frustration,” Ingrid explains.

Watch the trailer for ‘Perrengue Fashion’

In addition to FashionIngrid will release, in 2026, the movie My friendnext to Monica Martelli. Directed by Susana Garcia, the comedy shows the best friends Julia (Monica) and Clara (Ingrid) dealing with the teenage daughters to Portugal, where they will do an exchange. To placate the longing, the mothers decide to surprise the daughters.

For Ingrid, comedy movies in Brazil need to be more valued, not only for their success in theaters and streaming platforms, but the quality they carry. “If people knew the fight that is to arrive at the end of the year and fight (in the program) with Avatarwith a man who flies, with the 3D, with the billions. We are resistance, ”he says.

Read below the interview with Ingrid Guimarães:

What possibilities does this investment of Amazon bring to you actors, screenwriters and Brazilian directors?

I had the possibility to make an expensive movie. One of the most beautiful productions I’ve ever done. Amazon has gringa quality standard. He values ​​a beautiful image, a well -made poster, a dramaturgy that talks to the whole world. I had to change texts many times that they warned me that they would not work outside. I came from a cinema in which we grated to capture (resources) …

Speaking of grate, this roll up with sleeves, writing the scripts and producing the movies, was a desire or motivated by the lack of opportunities within the Brazilian industry?

Same need (laughs). Survival. The role of my generation’s woman in the comedy was supporting. Currently, when I see Tatá Werneck is a protagonist of soap opera and comedies, I know it was something pierced by us and actresses who came before. There was no big role for us in soap operas. The mood programs were all starring men, such as Chico Anysio, Jô Soares, the Bumbling, Tom Cavalcanti … we were “the women of the guys.” My phone has never played to be a protagonist. Not to mention that it did not touch, it touched Air -to -airbut I was the second option. Gloria Pires didn’t stop. The comedies of Globo Filmes were for the soap opera actresses. We were called just to make the secretary, the maid, the funny friend … the press treated my movies like “little woman movies.” I had to do my protagonism. I learned this in the theater. I was gaining spaces where I could talk. In the cinema, I struggled to get to this place. I researched, worked, asked to collaborate in the text, gave my pitacos on the script …

How did the idea come to the movie ‘Perrengue Fashion’?

I already made six hits, right? What else am I going to do different now? I have been very mobilized about what it is to influence. It’s something that has taken over our life – my generation, so I had to learn to deal with it. The idea also came with a program that I did in GNT about consumption, the Beyond the accountwhich was very successful. I started doing the program for Class A and B, but then the dollar went up and transferred the Miami and New York program to major Brazilian trade centers such as 25 de Março Street (in São Paulo) and Sahara (in Rio de Janeiro). It was twice the success. We interviewed people who, even though they had no money, bought, shared ten times. It is a Brazilian phenomenon: you need to have something brand to belong to the world. I mixed the subjects. The protagonist of the film became a 50 +influencer. Why can only a young man influence? We are the silver economy, of which I already feel part. It took time (to elaborate the theme). People think comedy becomes fast. Mine is well thought out, okay?

Good comedy is what a message passes?

The good comedy is the good comedy. It has comedy that does not go through any message and I laugh from start to finish. It has the most stereotyped characters, and if it is good, everything is fine. In fact, the good thing is the one that works. People despise comedy, but making success in the cinema with a comedy is very difficult. It needs a good text, which fits in the mouth of each actor. The text that serves to Tatá is not for me. The comedy is made of great differences from characters. The director or director needs to understand the actor’s timing. If the edition misses, the joke does not happen. In the theater, we train this on time. In cinema, we go through many steps. In my last movies, I was able to go to the island of editing – thank God! I consider myself a chronicler of life and not a joke killer. I treat a comedy just like a drama movie.

You quoted your daughter, and the character in the movie tries to bring your son into the digital world, include him in the campaigns she makes. How do you deal with this in relation to your daughter?

Do you make money from the internet?

Of course. I have many campaigns because I have a powerful social network. I treat it as a business. It’s a place to make money, yes. Why do I have to give it up if it is not an aggression for me? The social network is not my artist. My artist is in theater and cinema. Social network, for me, is also a place of speech – and I talk about everything. I talk about femicide, for example, a subject that moves me a lot.

And with that, you found a bias …

Yes. A bias that I like a lot. A person who makes popular cinema, like me, who wants to reach all kinds of audiences, cannot despise the social network.

You talk a lot about ethaismo, about getting old in front of the cameras. How do you face it?