Lacoste joins forces with the 7th art, Dakota Johnson joins Valentino, a K-pop star becomes Chloé muse…The Imperative Madame

Dakota Johnson becomes the new face of the House of Valentino

Valentino has announced the appointment of American actress Dakota Johnson as its new global ambassador. The actress embodies a contemporary and authentic elegance that fully reflects the spirit of the Italian house. This collaboration also marks her reunion with Alessandro Michele, creative director and close friend, with whom she shares a common sensitivity for art and individual expression. Through this choice, Valentino affirms its desire to highlight personalities who bring fashion and culture into dialogue. Many joint projects are already expected in the coming months. L.R

To be found on valentino.com

Lacoste invites itself into Chien 51 and unveils a limited edition piece

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For the first time, Lacoste takes on the role of cinema co-producer for the event film Chien 51 by Cédric Jimenez, released in theaters on October 15. Carried by a prestigious cast – Gilles Lellouche, Louis Garrel and Adèle Exarchopoulos, ambassador of the House – this feature film begins a new stage in the links between the label and the 7th art. On this occasion, the crocodile brand unveils an exclusive bomber jacket, created in collaboration with the director and designed for the character played by Lala&ce. A highlight of the film, this model in padded nylon taffeta, decorated with a quilted crocodile, is produced in only 51 copies. L.R

To be found on lacoste.com

The anniversary of a manga as cult as it is fashionable

It’s the story of a fashion-loving mangaka named Ai Yazawa who, in the 2000s, experienced resounding success following the release of her manga NANA. A story that follows two women who are different in every way except their first name, and which also highlights an iconic fashion house: Vivienne Westwood. Over time and its 21 volumes, the work became so popular that it sold 50 million copies worldwide, offering an unprecedented spotlight to the English house. On the occasion of the 25th anniversary of the cult manga, Ai Yazawa unveils a new cover, in limited edition, in collaboration with the British brand, with the two main characters fully dressed by the English house. Iconic! A.B.

The pack which contains volumes 1 and 2 will be available in limited edition in Vivienne Westwood boutiques from October 30.

Chloé ushers in a new era with rising K-pop star Anna

A rising figure in K-pop as a muse. Chloé has chosen Anna, singer of the South Korean group MEOVV, as its new global ambassador, reflecting its commitment to celebrating a free and sincere femininity, in perfect harmony with the distinctive spirit of the label. This collaboration is part of the house’s desire to combine fashion and contemporary culture, promoting a personality who inspires a new generation. Her first role came in the campaign for the iconic Paddington bag, captured in Paris by photographer David Sims and directed by director Mati Diop. An appointment which marks a new turning point for the brand. L.R

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To be found on chloe.com

When cashmere enhances the sports mat

Cashmere finds a new field of expression by investing in the world of sport and well-being. With their unprecedented collaboration, From Future and Hercule Studio transform the sports mat into a luxury object, between technicality and exceptional material. This mat, designed to ensure optimal grip without compromising comfort, is available in a limited edition in two exclusive shades: Cosmic Pink, a vibrant fuchsia, and Sandy Brown, a brown with mineral undertones. Suitable for yoga, muscle strengthening or simple relaxation, it promises to accompany all movements. As a bonus, an exclusive event will soon complete this new offer. L.R

To be found on hercule-studio.com

Historical motifs revisited in designer socks

Bonne Maison gives new life to historic motifs by partnering with the Toile de Jouy Museum. This collaboration brings together the famous drawings of Jean-Baptiste Huet, preserved in the archives, and the contemporary universe of the sock brand. Among these reasons is The Pleasures of the Countrysidecreated in 1802 by the animal painter in collaboration with the Oberkampf factory. This pattern depicts rural scenes, such as a hunter, farm animals and ancient ruins, embodying the aesthetic of the 18th century. Adapted to Bonne Maison creations, it allows us to revive this French textile heritage while integrating it into current fashion. L.R

To be found on bonnemaison.fr