Netflix encourages adoption with dogs in its titles
Campaign turns series posters into dogs available for adoption in 15 states
Netflix encourages dog adoption in campaign (Credit: Disclosure/Netflix)
Netflix launches campaign to encourage responsible dog adoption, inspired by the film Caramelwhich premiered last Wednesday, the 8th.
In partnership with Instituto Caramelo, the action connects interested parties to 12 NGOs in up to 15 states through the website www.caramelofilme.com/adote.
On the website, you can check information about the animals, filter by state and find out the criteria of each NGO responsible for the adoption process.
The page will be updated with new dogs until November 14th and will remain active thereafter with data from partner NGOs.
As part of the initiative, posters of well-known productions on the platform, such as Tuning, K-Pop warriors, Outer Banks, Piece of Me, If Life Gives You Tangerines, Back at 15 e Racionais: From the Streets of São Paulo to the Worldwere replaced with images of dogs available for adoption.
Netflix encourages dog adoption in campaign (Credit: Disclosure/Netflix)
The film’s brand partners, Chevrolet and Brisanet, also participate in the campaign. Chevrolet offers transportation for dogs that need special care, while Brisanet uses its communication channels in the Northeast to publicize the initiative.
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