Perrengue Fashion (2025) | Film Review

Perrengue Fashion (2025) arrives on Prime Video after its run in cinemas, reinforcing the consolidation of Ingrid Guimarães as one of the most popular names in national comedy. Directed by Flávia Lacerda, the film produced by Morena Filmes relies on a narrative that combines humor, behavior criticism and family conflicts, with the Amazon as the central point of the plot. Read the film review:

The plot of Perrengue Fashion

An influencer in search of relevance

The story follows Paula Pratta, a fashion influencer who lives in search of relevance on social media. Between publis, impulsive consumption and the constant partnership with her advisor Taylor, she tries to maintain a standard of living based on digital engagement. The routine changes when Paula is invited to star in a Mother’s Day advertising campaign. For the project to happen, she needs the participation of her son Cadu, who lives outside the country and decides to break with the urban lifestyle by moving to an ecovillage in the Amazon Rainforest.

The clash between Paula and Cadu’s new path structures the narrative. The director works on this opposition by placing side by side the accelerated logic of social networks and community experience with a focus on sustainability. The film explores this contrast through situations of cultural shock, displacement and conflicts that reveal how Paula sees the world and how she is confronted by a reality she is unaware of.

The script, written in collaboration by Ingrid Guimarães and other authors, uses real influencers and references from digital culture to dialogue with the contemporary public. The presence of this universe gives the comedy a feeling of currentity, especially when portraying engagement strategies, consumption habits and the creation of online personas.

Much of the humor comes from Paula’s journey through the forest, facing challenges that expose her dependence on digital platforms and her distance from sustainable practices. The story uses situations of difficulty, exaggeration and displacement to build the character’s arc. At the same time, the film tries to insert reflections on responsible consumption, environmentalism and family reconnection, even if these discussions appear in a lighter way within the comic structure.

The Amazonian core reinforces this border between worlds, even though some stereotypes and simplified characterizations appear throughout the film. While Paula tries to convince her son to participate in the campaign, the film brings into play clashes of perspective and questions about the relationship between urban lifestyle and environmental preservation.

The supporting cast contributes to the rhythm of the story, especially Rafael Chalub as Taylor, whose relationship with the protagonist creates important comedic moments. Filipe Bragança plays Cadu as a counterpoint to Paula’s actions, bringing tension and distance to the family relationship.

Is it worth watching Perrengue Fashion on Prime Video?

“Perrengue Fashion” works as another chapter in Ingrid Guimarães’ trajectory in popular Brazilian comedies. The production balances entertainment, generational conflicts and contemporary discussions without abandoning the proposal of being a title focused on accessible humor. For audiences who follow the actress’ career, the film offers an experience in line with the style that made her famous; for those looking for a comedy with current themes, the film finds space by connecting social networks, motherhood, consumption and the search for new paths.