Taylor Swift’s new disk promotional film collects $ 33 million and leads the box office in the USA
“The Official Release Party of a Showgirl” (“The Official Launch Party of a Free Translation), basically an 89-minute commercial from Taylor Swift’s new album, sold about $ 33 million in tickets (equivalent to $ 176.1 million) in theaters of the United States and Canada between last Friday (3) and this Sunday (5), according to ComScore, which compiles box office data. Another set of “DVD extras” than a movie itself, “The Official Release Party” – which will arrive in Brazil on October 24 – was screened at 3,702 rooms in Uncle Sam’s land and led the ranking off.
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The “quasi-film” audience consisted of approximately 88% of women and 70% of white people, according to PostTrak, a research service in the film industry. Critics did not evaluate “The Official Release Party”, but Swift fans loved what they saw, giving a+ grade in the cinemascore polls. (Swift did not reveal how much it spent on production, which raised another $ 13 million abroad.)
Taylor Swift fans at the singer’s show at Engenhão; See photos
Swift’s return to theaters – his “The Eras Tour” tour documentary was one of the big box office hits of 2023 – deflected the attention of “one battle after another” by Paul Thomas Anderson, who fell to second place on his second weekend, raising about $ 11.1 million, totaling $ 42.8 million in the United States and Canada.
Thirdly, it was “Heart of Fighter: The Smashing Machine”, a sports drama of the A24 starring Dwayne Johnson-the former professional fighter known as The Rock-who had a weak performance. The film raised about $ 6 million in a large release and cost $ 40 million to be done, not to mention marketing spending.
The A24 had been promoting “The Smashing Machine” for months, in part by positioning Johnson aggressively as an Oscar -nominated possible. The criticism was positive, but the public took a note of Cinemascore polls.
In a statement issued on Sunday (5), the A24 said the film, co -star by Emily Blunt and directed by Benny Safdie, “represents a creative achievement that will echo far beyond the debut weekend.”
Swift’s cinematic play-she announced that “The Official Release Party” would be displayed only for one weekend-was an unexpected victory for theaters, many still trying to recover from the impacts of the Covid-19 pandemic. US and Canada multiplexes have had their worst summer since 1981, adjusted by inflation and excluding the pandemic years, when many rooms were closed for long periods.
But the Swift movie was not received with the same enthusiasm in Hollywood. Some studio executives were annoyed because she launched “The Official Release Party” just two weeks in advance on the premiere calendar. She also managed to fill rooms almost without traditional marketing, trusting almost entirely on her own social networks and press coverage – while studios spend tens of millions of dollars on promotional campaigns for large releases.
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