The Ford F-150 is no longer the best-selling vehicle in the United States

Last year they sold 16.09 million of passenger and pick-up vehicles in USA3% more than in 2023. In that way, the automotive market of that country reached the highest level of sales from the Covid-19 pandemic. Recall that the best year in the history of the American automotive industry was in 2016, when Americans bought 17.55 million of new vehicles. The market of that country is today, for sure, in a situation much better than Europe (see figures below).

Part of last year’s growth was due to better economic conditions than expected, such as lower interest rates, moderate inflation and better employment results. Both “Grandes de Detroit” (Ford y GM) They represented 30% of the total market, which reaches 34% by adding to the American Tesla. If the US brands of the Stellantis Group and other minor local manufacturers (such as Rivian), Local automakers stayed with 42% of sales in the United States. That is more than what the French earn in France (37%), but less than German brands have in Germany (50%).

The interesting thing is that sales of local production cars represented 61% of the total, which means that many foreign manufacturers continue to bet internally to supply the local market in the United States.

Among the large groups, General Motors He kept ahead of Toyota y Ford. The fourth position was still in the hands of Hyundai-Kiawhile the fifth position changed: Stellantis lost with Honda. The situation of the merger between FCA-PSA It is so critical that it was overcome by the second producer of Japan. In my time, the Group Chrysler It used to be the third largest, but today is in crisis. As an example, the Stellantis group did not put any model in the top 10 of the product ranking, where the most marked collapse was suffered by the pick-up Ram 1500 (That last year the HEMI V8 engine lost, read note).

Something similar happened in the brand classification Jeepthat last year was outside the top 10 and was overcome by Subaru, Tesla y GMC.

However, the big surprise – a true historical event – occurred at the tip of the ranking by models. For the first time in many years, the pick-up Ford F-150 He lost leadership among vehicles in the United States. Was overcome by the Toyota RAV4 that – despite its age, remember that the current generation was presented in March 2018 – sold more units than the historical best-seller of Ford. Very close to the F-150-taking third place-another SUV of an Asian brand was left: the Honda CR-V.

It is necessary to clarify that you will find other rankings that place the Ford Serie F In the first position. This is because it is called “F series” to the set of models composed of the pick-ups and light trucks called F-150, F-250 y F-350. In the case of Jato Dynamics and Care Industry Analysis, these three models are separately, since they are very different and compete in different market segments.

J.F.M

* The author is a specialist in the automotive industry of Jato Dynamics and author of Car Industry Analysis.

Cars sales 0km per brand – United States (2024).

Photo: Motor1.com

0km car sales per automotive group – United States (2024).

Photo: Motor1.com

Honda was the automotive group that grew the most in market share in the United States (2024). Stellantis, the one who lost the most.

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Photo: Motor1.com

Ford advertising with two asterisks

Photo: Ford

On December 30, 2024, Ford spread this advertising in USAwhere he celebrates that Serie F were trucks (“trucks”) best selling from the last 48 years and the “BEST SELLD VEHICLE FOR 43 YEARS”. However, the notice has two explanatory asterisks. The first

He points out that 33 million units were sold since 1977 and the second (**) clarifies that sales correspond to the period 1982-2004. In both cases, Ford counts the F series as the same model, when in reality it is a family of products that include pick-ups and light trucks.

BESIDES